Why you’ll be getting cosmetic procedures even if you may not really want to.
This month, in his TIME cover story, columnist Joel Stein looks at the growing plastic surgery trend and finds that procedures like fillers, Botox, rhinoplasty, liposuction, and butt lifts have become commonplace. In 2014, U.S. doctors performed 15 million cosmetic procedures. One in five South Korean women has had cosmetic surgery. And Iran, a country where women cover their hair and bodies but not their noses, leads the world in rhinoplasty. After over a year of research and interviews with plastic surgeons, patients, feminist scholars, and cosmetic consultants, Stein concludes that “cosmetic surgery is the new makeup.”